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Sports betting innovator launches new start-up
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17 November 2021
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By Douglas Fraser
Business and economy editor, Scotland
One of Scotland's most effective technology teams is starting again with a brand-new firm - and has actually protected the most significant initial financial investment of any British start-up business.
BetDEX is being led by Nigel Eccles, who co-founded dream sports betting wagering site FanDuel in 2009 in Edinburgh.
The brand-new firm has seed funding of $21m.
It intends to release a brand-new open source software platform, on which others can innovate in sports betting wagering, in the very first half of next year.
The business is hiring staff from a base in Scotland.
FanDuel was sold to Flutter - previously named Paddy Power Betfair - in 2018 and is now worth more than $30bn.
However, Mr Eccles and other co-founders are in legal dispute with FanDuel's later phase investors over the method in which they structured a takeover, which left the Edinburgh group without a share of the increasing valuation.
Mr Eccles stated that one thing he learned from the FanDuel experience was to pick .
He told BBC Scotland: "We took a great deal of lessons from that, among which was the value of who we select as investors in this new organization, to guarantee their values are lined up with ours, that they take their fiduciary duties properly, which they're the best partners for us."
The $21m seed funding for BetDEX consists of stakes taken by seven backers of US innovation firms, consisting of two large funds - Paradigm and FTX - which specialise in investing in business running with crypto-currencies.
Varun Sudhakar, president of BetDEX, stated: "The sports betting wagering industry charges high costs for bad products and limitations trades by its most successful users.
"BetDEX is diametrically opposed to this approach. We will effectively complete versus incumbents with a considerably remarkable item and low charges, which is now possible with the advent of the blockchain innovation."
As chairman of the brand-new company, Mr Eccles stated it might look familiar to retail punters used to existing online companies.
'Pool of talent'
However, he states that those who utilize its platform to run their own wagering companies will have the ability to innovate and develop a wider variety of wagering items.
He stated the normal share taken by online bookmakers is 7% to 10% of a stake, but BetDEX must permit that to fall below 1%.
The company will establish its own wagering apps to operate on the platform.
Mr Eccles said these would take an "intelligent, thoughtful" approach to the method they are marketed to secure those who have a hard time with problem sports betting.
He stated the team of around 500 software application engineers who helped develop FanDuel from Scotland showed that it remains the place to construct a company. BetDEX has the exact same head of technology, Stuart Tonner.
"A great deal of that [FanDuel] success was constructed on a highly knowledgeable, extremely gifted engineering team, that built this product that might process millions of bets and millions of users.
"There's a real skill pool of skilled engineers who helped us construct our product which's what we wish to utilize for BetDEX as well."
Related subjects
Edinburgh
sports betting wagering
More on this story
Paddy Power purchases fantasy sports betting site
23 May 2018
FanDuel founder leaves company
Published
20 November 2017
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Sports Betting Innovator Launches Brand-new Start-up
meganmcclusky edited this page 2025-01-02 20:18:11 +09:00